Brand USA and NTA Team up at Chinese Travel Show

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Travel from China gets another boost. Brand USA is partnering with NTA to present the Discover America Pavilion at the China International Travel Mart (CITM), November 15–19 in Shanghai. CITM, produced by the China National Tourism Administration, is the largest professional travel expo in Asia, with last year’s fair attracting more than 100,000 visitors and 2,200 exhibitors, the NTA reports.

At the Discover America Pavilion, Brand USA and NTA will host U.S. companies and destinations seeking to enter or expand their presence among Chinese inbound travelers, a rapidly growing market. The number of visitors to the United States from China increased from 157,000 in 2003 to 1,089,000 in 2011, according to the U.S. Office of Travel and Tourism Industries. Projected visitation for 2014 is more than 2 million, with nearly 3 million visitors forecasted for 2016, NTA reports.

“This will be Brand USA’s first event in China, and we’re eager to showcase the remarkable travel opportunities throughout the United States,” said Brand USA CEO Jim Evans. “We’re also eager to partner with NTA because of their significant experience in this market.”

NTA opened the NTA Visit USA Center in November 2010 to promote travel to the United States by educating both the U.S. and Chinese trade about high-quality product and best practices and by linking them with registered tour operators in the United States.

In the fourth quarter of 2011, Chinese travelers visiting the United States through NTA-registered operators represented $448 million in total exports, a 60 percent increase from the baseline established in 2010.

“We’re pleased to join with Brand USA at CITM,” said Lisa Simon, NTA president. “Combining Brand USA’s marketing power with NTA’s experience in the Chinese market will produce an incredible opportunity for U.S. destinations and businesses.”

NTA notes it has been honored for its work in China three times in the last year, most recently taking the top prize for the 2012 Chinese Tourists Welcoming Award, presented last week by the China Outbound Tourism Research Institute. In December, the U.S. Department of Commerce awarded NTA a Certificate of Appreciation for Achievement in Trade for “exceptional contributions to U.S. travel and tourism exports in the China market.” Last May, NTA won the Gold Award in the “My Dream Destination” competition at the World Travel Fair in Shanghai.

Brand USA is the new tourism marketing entity responsible for promoting the United States to world visitors. This week in Los Angeles at the International Pow Wow Brand USA unveiled the nation’s first-ever comprehensive marketing campaign. The campaign employs a fully integrated marketing strategy to showcase the diversity of experiences available to visitors in the United States, NTA reports.

Brand USA was established by the Travel Promotion Act in 2010 to spearhead the nation’s first global marketing effort to promote the United States as a premier travel destination and communicate U.S. entry/exit policies and procedures.

Visit www.DiscoverAmerica.com or www.ntaonline.com

Rapid Travel Chai – RapidRequest: Any suggestions for 5-6 days in Urumqi?

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The Rapid Traveler referred reader Jb to the Points, Miles Martinis award booking service for a stellar Star Alliance business class redemption from New York to Beijing,
Urumqi (Xinjiang Province) and Shanghai.

Xinjiang is marvelous and Jb’s follow-up question sent The Rapid Traveler into a revelry of Silk Road ruins and cumin-scented kebabs:any suggestions for 5-6 days in Urumqi?

Misty Moon Bay

Photo by kudumomo

The list of Xinjiang’s neighbors hints at its ethnic diversity: Russia, Mongolia, Kazakhstan, Kyrgyzstan, Tajikistan, Afghanistan, Pakistan and India. The major ethnic group is the
Uyghurs, speakers of a Turkic language. Han Chinese will soon outnumber Uyghurs; those familiar with China’s policies in the Buddhist neighbor province to the south will find much that is tragically similar. The Uyghurs are Muslim and it is hard to not believe that the paltry international support they receive is not related to their religion. Those who want to face the full dark side of its plights should read
The Xinjiang Procedure in The Weekly Standard.

Xinjiang needs international exposure and is safe for tourists. Tourists have not been targeted in any political activity. Uyghurs and the ethnic minorities do not see the windfall from extractive industries so every tourist dollar directed to them makes a difference.

Colors in Kanas

Photo by kudumomo

What to do in Urumqi? Get out.

Urumqi is the transport hub but now little different from other Chinese cities. The
Xinjiang Autonomous Region Museum is worth a look for the relics (not the propaganda) but even the Erdaoqiao Market has become a Chinese-run tourist trap.

Nuts

Photo by kudumomo

Tian Chi (Heaven Lake) is an easy day trip from Urumqi with possibilities for longer stays among Kazakh nomads in the summer months. This is the major draw for Chinese tourists but it is possible to break away from the crowds.

Turpan (Turfan), a great Silk Road city, is 2-3 hours from Urumqi. Dine under grape trellises and wander ruins. Pass the
Flaming Mountains.  Marvelous. Spend 2-3 days.

Cross River City

Photo by kudumomo

Kashgar is the legendary last Silk Road stop in China before Pakistan. Sadly, the Chinese government has done much to destroy the tourist appeal of Kashgar, not worth the flight or 24-hour train ride unless heading to Karakul Lake and on Pakistan via the
Karakoram Highway.

Rather, consider flights northeast to
Kanas Lake for alpine scenery to surpass Tian Chi in Kazakh lands or even northwest to the
Ili Valley, passing Sinicized city
Yining for remote scenery in lands when even Manchurian is still spoken by population remnant from Qing Dynasty expansionism.

These flights are mostly under US$100 each way, remember to
book on Chinese websites to avoid full-fare tickets.

Forced to choose, with 5-6 days, assuming two of those are partially lost to flights to/from Xinjiang, The Rapid Traveler would be tempted to try for two days in Turpan and two days in Kanas, but more reasonable is a day for Tian Chi, three days for Turpan and surrounds, and a little taste of Urumqi.

Happy Moon Festival

Photo by kudumomo

© Rapid Travel Chai, a BoardingArea Blog

In Southern China, A Thriving African Neighborhood

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In the southern Chinese city of Guangzhou, thousands of African immigrants, many of them small-scale clothing traders from Nigeria, have come seeking business opportunities. One of the Nigerian traders, who goes by his designer name of Niceguy, is shown here in the city's Little Africa neighborhood.
Nina Porzucki for NPR

In the southern Chinese city of Guangzhou, thousands of African immigrants, many of them small-scale clothing traders from Nigeria, have come seeking business opportunities. One of the Nigerian traders, who goes by his “designer name” of Niceguy, is shown here in the city’s Little Africa neighborhood.

China and Africa have become major trading partners in recent years. Chinese companies have made a big push into Africa seeking raw materials like oil. And enterprising Africans now travel to China to buy cheap goods at the source and ship them home. Today, the city of Guangzhou, near Hong Kong, is home to some 10,000 Africans, the largest such community in China. The city’s Little Africa neighborhood is a world unto itself, with restaurants specializing in African food to money changers who deal in the Nigerian currency. But doing business in the city’s informal economy is full of risks.

The Tangqi wholesale mall in Guangzhou, China, is a labyrinth of tiny clothing shops. They look more like storage units, each one crammed full of T-shirts and jeans.

From morning well into the night, traders pack hundreds of T-shirts and jeans into boxes. Then comes the packing tape — a rip that echoes through the halls. This is the rhythm of Tangqi: pack and tape, pack and tape.

A Nigerian trader named Fortunato packs clothing in front of his shop. Fortunato is what he calls his “designer name.” He prefers this nickname since his legal status in China is, well, questionable. Fortunato’s shop is in a narrow hallway nicknamed “Lagos Line.” The majority of clothing bought and sold down the line is headed to Lagos, Nigeria’s commercial capital.

“Before, we used to buy [clothing] from Thailand, from Pakistan, India. All of a sudden fashion changed, and it became a China trend,” he says.

He came to China to cash in on this trend. But rather than simply buying cheap clothes to send home, Fortunato has taken it one step further. He formed a partnership with a fellow Nigerian trader called Niceguy — that’s his designer name — and they started a brand of clothing they call Niceguy Fortunato.

The name doesn’t quite roll off the tongue, but their clothing has flown off the racks. Their first design was a khaki button-down shirt. Over the breast pocket is a patch that says “survival.” According to Niceguy, whose nickname seems at odds with his somewhat intimidating presence, the shirt was an instant hit in the markets in Nigeria.

A Rough Start

Success, however, was not instant. Niceguy graduated several years ago from a Nigerian university with an engineering degree, but he couldn’t find a job. He heard from ex-classmates that he could easily get a visa to China. That sounded better than being unemployed in Nigeria, so he managed to put together a few thousand dollars and paid an agent to secure a visa.

The Little Africa neighborhood in Guangzhou is dominated by African immigrants who run the shops and stalls, but many customers are Chinese.

Nina Porzucki for NPR

The Little Africa neighborhood in Guangzhou is dominated by African immigrants who run the shops and stalls, but many customers are Chinese.

He arrived at the Guangzhou airport three years ago with the phone number of a cousin, just a few hundred dollars left in savings, and no real idea of what he would do. The first year was rough. With no job and little money, Niceguy worried about where he would get his next meal. He couldn’t afford to rent a room.

“I keep thinking, where am I going to sleep when it’s dark?” he says. He remembers shivering one night on the tile floor of his friend’s room and deciding to go back to Nigeria. The next day he told his friend about his decision, and his friend scolded him: “You have two hands, two legs. It would be a disgrace to go back.”

Niceguy buckled down and tried his hand at whatever job would bring him some money — escorting new traders to the markets or selling cheap bracelets. He did manage to get on his feet, though he still faced the major obstacle of extending his visa.

Deciding To Stay Without A Visa

Most Nigerian traders enter China with a 30-day visa. Extensions are hard to come by and expensive — an agent might secure one for around $3,000. After 30 days, many traders have to decide whether to go home, or stay without a visa and take their chances.

Niceguy was refused a visa extension, but decided to stay in the country without one.

Fortunato crossed that bridge years ago. He’s been living without a visa since 2007, and says he’s not afraid of being caught.

“What you do is you just keep moving and say to yourself whatever happens, it happens,” he says.

He’s had one close call on the street in front of the Tangqi market. One evening while he was standing at the curb waiting to cross the street, a policeman asked for his passport. Fortunato ran away.

If a trader is caught, he or she might be able to bribe their way out for hundreds or thousands of dollars before they are taken to prison, where a bribe would become even more costly.
A trader who goes by the name Fortunato  he says it's his designer name  stands outside one of the clothing shops in the Little Africa section of Guangzhou. He's been living in the Chinese city for five years.

Nina Porzucki for NPR

A trader who goes by the name Fortunato — he says it’s his “designer name” — stands outside one of the clothing shops in the Little Africa section of Guangzhou. He’s been living in the Chinese city for five years.

Many Nigerian traders at the Tangqi market have overstayed their visas; that doesn’t slow down business, but it has created a certain tension. “Anything could happen,” says Fortunato. “When you push somebody so close to the wall, he has to react.”

A Confrontation With Police

In July 2009, traders did react.

Plainclothes officers raided Tangqi market in search of illegal currency traders, and this touched off a near riot. Undocumented traders fled from the mall in fear. One man frantic to escape jumped from an upper-story window. An angry mob carried his injured body to the police station, stopping traffic and sparking an extremely rare foreigner-led protest in China.

Lu Shaye, director general of African Affairs at the Ministry of Foreign Affairs in Beijing, understands that opening up trade has its challenges.

He recites a familiar line of the Chinese leader who opened the country’s economy: “As Deng Xiaoping said, ‘Once we open our window, flies and mosquitoes will come in as well.’”

Immigration is one of the issues that China will face as it continues to open up, says Lu. This past December, China began to draft new legislation on the exit and entry of foreigners to update China’s first laws on immigration enacted in 1985.

Today, the Tangqi trading mall is doing business as usual. Traders walk the halls checking out the clothing for sale, shaking hands and making deals. Everyday at noon, the rip of packing tape stops, Bibles are passed around, and the men stand in the hallway to pray.

One of the loudest prayers comes from Niceguy. He’s come a long way from sleeping on the floor. He and Fortunato now rent a modern apartment in one of Guangzhou’s new suburbs. They hope to expand to the jeans market. But even if they just keep selling out of each batch of shirts, that’s good enough for now.

Nina Porzucki is NPR’s Above the Fray fellow. She spent a month in Guangzhou, China, reporting on the Little Africa community.

Marriott to Double Number of Hotels in China as Tourism Grows

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Bloomberg – Marriott International Inc. (MAR) (MAR), the
largest publicly traded U.S. hotel chain, plans to double the
number of hotels in China by 2014 to meet growing demand in the
world’s third-largest tourism destination.

Marriott, whose brands include Ritz-Carlton and Courtyard,
will open about 50 hotels in China, where it currently has 58 in
its biggest market after the U.S., Asia-Pacific Chief Operations
Officer Craig Smith said in an interview in Shanghai yesterday.

“China is big for us,” Smith said. “This is a vibrant
part of the world. Part of our job is to make sure that we
develop our plans to capitalize on the growth here.”

Marriott is expanding even as China’s economic growth
slowed to almost a three-year low of 8.1 percent in the first
quarter. The number of internationally branded hotel rooms in
China is expected to surge 52 percent by 2013 after rising 62
percent in the past five years, according to Jones Lang LaSalle
Hotels, which tracks data in 30 Chinese cities.

“The economy of Asia is really led by the power house in
China,” Smith said. “It’s going to continue to grow.”

Marriott, based in Bethesda, Maryland, began operation in
Asia in 1989 and manages about 134 hotels in the region. It
plans to increase the number to 150 by the end of the year, led
by openings in China and India, according to Smith.

Smaller Cities

The company, which opened a 342-room Renaissance hotel this
week in Huizhou of southern Guangdong province, is not concerned
about occupancy rates and over supply in China’s less affluent
second-and-third tier cities, Smith said.

“In those cities, it happens sometimes that people knock
on our door and say I want a 600-room hotel or a Ritz-Carlton,”
he said. “We go back and say you don’t need that. You’ll tell
the owners the truth at front and make sure they have the right
brand.”

Marriott, managing all their hotels in China, expects
demand will outweigh the supply in the long run in the second-
and-third tier cities, so long as they are in the right
locations and have branding power, Smith said.

China is the world’s third-largest tourism destination,
according to the World Tourism Organization.

Starwood Hotels Resorts Worldwide Inc. (HOT) (HOT) expects China
resort business to provide growth in the next 10 to 15 years,
Chief Executive Officer Frits van Paasschen said in an interview
last week. InterContinental Hotels Group Plc (IHG), owner of the
Holiday Inn brand, will begin opening locations as soon as next
year under a new brand designed to appeal to Chinese travelers,
Chief Executive Officer Richard Solomons said in an interview
last month.