
SCOTTSDALE, Ariz., Nov 03, 2011 (BUSINESS WIRE) –
Today, Pei Wei Asian Diner, a fast-casual concept by P.F. Chang’s China
Bistro Inc.
/quotes/zigman/79398/quotes/nls/pfcb PFCB
+0.93%
, announced the launch of a new interactive
website, PeiWeiMarket.com. The site invites fans to tour the markets of
Asia alongside top Pei Wei chefs as they explore China, Japan, Korea,
Vietnam and Thailand.
In addition to recipes, travel and video content, fans will be rewarded
for sharing in the journey as they discover hidden Fortune Cookies that
unlock exclusive offers. The first Fortune Cookie, available through
November 10, offers one free Pei Wei entree with the purchase of another.
“As a chef, it’s my job to constantly be exploring, learning and trying
new flavors so that we can bring those experiences back to our guests,”
said Pei Wei Executive Chef Eric Justice. “The goal of the site is to
share our travels and reveal the culinary and cultural traditions that
inspire Pei Wei’s menu. We hope our fans enjoy exploring as much as we
have.”
The user-friendly website includes the following sections:
–
Five Countries of Flavor Tourism: China, Japan, Korea, Vietnam,
Thailand
–
Videos from the streets and markets
–
Featured content on cuisine and culture, recipes
–
Fresh ingredients from the markets
–
Learn about our chefs’ travels
–
Chefs: Meet the chefs behind Pei Wei Asian Diner
–
Chef Eric Justice, Vice President of Culinary Operations for Pei
Wei Asian Diner
–
Chef Brad Borchardt, Culinary Director of International
Development for Pei Wei Asian Diner
–
Chef Mark Miller, one of America’s foremost chefs working in
regional cuisines and international flavors
–
Chatter: Check our latest comments, Tweets, status updates and
video posts. Investigate for hints and clues to find great deals on
this site
–
Fortune Cookies: Find clues to discover hidden Fortune Cookies
and special rewards throughout the site. Rewards are constantly
refreshed — so check back frequently and follow us on Facebook and
Twitter to find out when and where they might be
For more information, visit
www.PeiWeiMarket.com .
About Pei Wei
Pei Wei Asian Diner, owned and operated by P.F. Chang’s China Bistro,
offers a menu of fresh, high-quality Asian cuisine. The restaurant
provides a comfortable, quick and casual dine-in experience as well as
the flexibility, speed and convenience of take-away service. From the
exotic aromas rising from the sizzling 600-degree woks to the hip decor,
Pei Wei Asian Diner serves freshly prepared made-to-order dishes from
China, Japan, Korea, Thailand and Vietnam in a modern diner environment.
Pei Wei currently operates 173 restaurants in 23 states. For more
information please visit
www.peiwei.com .
SOURCE: Pei Wei Asian Diner
Pei Wei Asian Diner
Investor:
Allison Schulder, 480-888-3000
Allison.Schulder@pfcb.com
Media:
Rachel Gillman, 312-577-1759
rgrischall@oco.com
Copyright Business Wire 2011
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